Jackie Venson
Sustainable Content Strategy for Musicians
Jackie Venson is an Austin based musician known for her strong performances and soulful sound.
Our work together began in 2018 with her Tiny Desk audition video. This led to filming and editing her biggest shows at legendary venues like the Paramount Theatre and Gruene Hall. These projects became some of her most popular and profitable content and marked the start of our long term creative partnership.
Jackie and I built a content strategy focused on consistency, reuse, and sustainability. Each filming day was designed to produce a large volume of high quality material that could be used on YouTube, TikTok, Instagram, and for show promotion. Every session produced full length videos, individual song cuts, and short clips for social media.
We created a long term content library that keeps Jackie visible year round. This included a posting schedule that balanced YouTube uploads with shorter social content. The result strengthened her online presence and kept fans connected to her work.
This system allows us to generate a year of content from a single performance.
Rocket Kitty Toys set out to bring the joy and wonder of Japanese Gachapon machines to the United States through a traveling capsule-toy experience.
The goal was to position Rocket Kitty as a must-have attraction for conventions. The client was looking to become a vendor for larger conventions in different states, and to do that, he needed a polished brand with a professional and cohesive online presence.
This included a website, social media posts and templates, video marketing content, as well as a complete brand kit to keep the company looking consistent and credible.
VampireCat Media approached the project with a focus on emotion-forward storytelling, highlighting what inspired Rocket Kitty and why it matters. The creative direction centered on the idea of a portal to Japan, capturing the feeling of discovery and delight that defines Gachapon culture.
Through custom creative visuals, immersive design and thoughtful brand messaging, every element was crafted to communicate quality, creativity, and cultural connection in order to positioning Rocket Kitty as a standout experience for medium to large conventions.